On Twitter, Pepsi apologizes for sexist gaffe — and makes the situation worse

Pepsi-owned Amp Energy drink launched an iPhone application to help men pick up women. It includes certain, shall we say, information about women, plus a variety of pick-up lines. “The two dozen stereotypes [about women] and the fact that the app encourages users to brag about their conquests have raised the ire of consumers and blogs,” Natalie Zmuda wrote for Advertising Age . Amp posted an apology to its Twitter feed with the tag #pepsifail. Clever. Problem was this…

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