One-third of small and mid-size businesses plan to use social media in 2012

While many companies stand in the face of economic hardship as a new year approaches, a new study finds that social media marketers stand to make new gains.


Times are tough for small to mid-size businesses, but for social medial pros, the outlook is rather sunny.

More than 60 percent of respondents to a recent Zoomerang study say they are facing economic hardship in 2012. Meanwhile, 50 percent say they are failing to meet business goals this year.

The survey, which was conducted in partnership with GrowBiz Media, tapped the opinions of 1,000 small and mid-sized business decision makers. It wasn’t all doom and gloom, however, especially for social media marketers.

Sixty percent of respondents plan to invest in staffing and business development, and one-third of respondents said they plan to use marketing and social media as the primary method of attracting new business. One-fourth of respondents said they don’t feel comfortable with social media tools.

For those who are comfortable with those tools, a flashing sign reading “opportunity” should be glowing above their heads at this point.

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