Online marketers jump on the Leap Year Day bandwagon

For some, Feb. 29 is just another day on the calendar. For brand managers, it’s an opportunity to offer something ‘rare.’ Here’s how various social media marketers took part.

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Although Leap Year Day isn’t an official holiday, its infrequence has marketers living it up online.

A variety of organizations are using the once-in-every-four-years occasion to offer discounts, introduce promotions and launch full-blown marketing campaigns.

Though some Leap Year Day deals apply only to the rare group of consumers born on the extra calendar day, most seek to offer “something extra” to everyday buyers.

Here are a few highlights from around the Web:


Many marketing efforts canvassed consumers to “make Leap Year Day count,” but marketers in the food industry took a more indulgent approach:

Once every 4 years you get an extra day to go in on some wings. #LeapDay

— Wingstop (@wingstop) February 29, 2016

Your diet only counts 28 days in February. #LeapDay

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