Although Leap Year Day isn’t an official holiday, its infrequence has marketers living it up online.
A variety of organizations are using the once-in-every-four-years occasion to offer discounts, introduce promotions and launch full-blown marketing campaigns.
Though some Leap Year Day deals apply only to the rare group of consumers born on the extra calendar day, most seek to offer “something extra” to everyday buyers.
Here are a few highlights from around the Web:
Many marketing efforts canvassed consumers to “make Leap Year Day count,” but marketers in the food industry took a more indulgent approach:
— Wingstop (@wingstop) February 29, 2016