This is the world journalists live in. Like it or not, you can’t ignore it. And if you can’t ignore it, participate fully. Just be careful you don’t tweet something that could cut short your career.
Baron joins the ranks of several fellow editors at large newspapers to jump in to the social space, a topic that Romenesko explored recently. He looked at the editors of the top 10 newspapers in the country to see which of them are engaging 140 characters at a time. And it’s not very many.
His study revealed that only three of the 10 editors are actively tweeting:
What do you think—should more top editors be tweeting?
Having worked for one of the editors who is in Romenesko’s non-tweeting category, I can’t imagine he has much time (or desire) to tweet. But Keller shows where it can come in handy. On Aug. 1, he had this exchange with some fellow journalists.