Oreo’s groundbreaking Daily Twist ends today with live finale

Consumers can’t believe it’s over. Brands, meanwhile, should draw one huge lesson from the wildly popular campaign.

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Why is the brand ending its wildly popular Daily Twist campaign?

“Are you out of your minds?!” A commenter asked on Oreo’s Facebook page. “The best promotional series on the Web and you’re stopping?! You get to sit back and create your own memes and millions of people comment, share, and think positively about your product. Keep it up, you fools!”

See? This guy is serious about his Oreos.

It makes sense. The Daily Twist drew serious attention to Oreo online.

For the campaign, the company created and shared a picture of an Oreo every day that reflects current events. Last week, for example, there was a cookie in NFL referee stripes. Other Daily Twists played off viral videos, the Olympics, the Mars rover, and Gay Pride, which sparked a mini-controversy for Oreo.

Today is the finale of the Daily Twist.

The Daily Twist’s purpose is to celebrate the cookie’s 100th birthday—it ran for 100 days, beginning on June 25 and ending Oct. 2—but the public is clamoring for more. On Oreo’s Facebook page, one of the places where it posts Daily Twist images, consumers are shocked the company is shuttering the campaign.

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