Owners of site that facilitates affairs respond to hacker threats

Avid Life Media, the company that owns dating site Ashley Madison, has assured users that it has secured their personal data.

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There are a few inherent reputational pitfalls in operating a website for the express purpose of facilitating extramarital affairs, but things really came to a head this week for Avid Life Media (ALM), the company that runs Ashley Madison, a dating site for married people.

A group of hackers calling itself the “Impact Team” claimed to have breached the site over the weekend, posting account data from a handful of users as proof. They threatened to post all 37 million users’ names and addresses unless ALM took down the site permanently.

ALM released a statement about the threat Monday. It reads, in part:

We apologize for this unprovoked and criminal intrusion into our customers’ information. The current business world has proven to be one in which no company’s online assets are safe from cyber-vandalism, with Avid Life Media being only the latest among many companies to have been attacked, despite investing in the latest privacy and security technologies.

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