Palm Pre botches word of mouth marketing

Palm and Sprint botched the word of mouth marketing for their new phone the Pre, according to Andy Sernovitz, the man who literally wrote the book on word of mouth marketing. “[Sprint and Palm] could have assigned one person to reach out to bloggers and fans and create an evangelist program,” Sernovitz wrote. “It would have cost exactly one marketing salary. And they would have had thousands of blog posts, massive demand, and non-stop coverage. They would have had an army of fans to def…

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