What should a brand manager do when a singer with more than 4.2 million Twitter followers complains about a privacy breach?
Papa John’s opted to apologize, but in a joking way that set pop star Iggy Azalea off on a 10-tweet rant bashing the pizza brand.
The trouble started Sunday evening, when Azalea tweeted this screenshot of what appears to be a text from the sibling of a Papa John’s delivery driver:
— IGGY AZALEA (@IGGYAZALEA) February 8, 2015
Azalea said that text was one of “tons” of calls and messages she received after the driver gave out her phone number.
Papa John’s replied with this: