Papa John’s gets an earful after jokey apology to singer

Iggy Azalea accused a delivery driver of giving out her phone number to family members. Papa John’s replied by quoting her lyrics, which Azalea didn’t seem to appreciate.

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What should a brand manager do when a singer with more than 4.2 million Twitter followers complains about a privacy breach?

Papa John’s opted to apologize, but in a joking way that set pop star Iggy Azalea off on a 10-tweet rant bashing the pizza brand.

The trouble started Sunday evening, when Azalea tweeted this screenshot of what appears to be a text from the sibling of a Papa John’s delivery driver:

@PapaJohns I ordered a cheese pizza but instead I got tons of calls and messages like this one.

— IGGY AZALEA (@IGGYAZALEA) February 8, 2015

Azalea said that text was one of “tons” of calls and messages she received after the driver gave out her phone number.

Papa John’s replied with this:

@iggyazalea #We should have known better. Customer and employee privacy is important to us. Please don’t #bounce us!

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