Papa John’s ‘Thank you for your anger’ ad sparks more backlash

The pizza chain created a video montage of consumers’ snark-filled tweets to apologize for the recent PR crisis caused by its founder and former chief. It didn’t go over well.

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Papa John’s is seeking redemption by praising consumers for their backlash.

The pizza chain recently tweeted a video mea culpa in response to its continuing PR crisis involving its founder, John Schnatter, who was ousted as the chain’s chief executive and then as its board chairman.

The video, which includes several consumers’ tweets lashing out at the company, ends with Papa John’s typing, “Thank you for your anger,” replacing “anger” with “criticism” and then “honesty.”

— Papa John’s Pizza (@PapaJohns) August 24, 2018

The pizza chain’s chief executive, Steve Ritchie, also penned an open letter to consumers.

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