Party’s over: FTC sets rules for bloggers

You heard about it all summer, and now it’s become law. On Monday, the Federal Trade Commission voted unanimously to make bloggers disclose any “material connection” they have to a company if they are writing about that company or its product. “The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products,” the Associated Press’s Deborah Yao and Emily Fredrix wrote. “The commission also…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.