Pass the lime and salt: Tequila and social media team up for new online marketing

It’s a “creative” way to touch and feel the tequila brand. For the first time ever, E & J Gallo Winery is targeting 30-and-older spirits drinkers with a social media and marketing blitz focused on tequila. To promote the legendary wine makers’ emerging spirits division, they now have a decked-out food truck with the brand logo tooling around the Los Angeles area, handing out free tacos made with meat marinated in the blue agave tequila. Gerard Thoukis, Gallo Spirits marketing dire…

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