Pepsi announces contest for limited-edition Crystal Pepsi

The soft drink giant won’t bring the nostalgic beverage to stores, but offered users a chance to win 6-packs through its app. 

Ragan Insider Premium Content
Ragan Insider Content

Before you get as excited as I initially did, you won’t be able to buy it in stores. You can only get it through a sweepstakes on the brand’s mobile app. The sweepstakes will run Dec. 10-11, and winners will be notified on Dec. 14.

The brand made the announcement via this super retro video:

Many are crediting YouTube user L.A. Beast, who essentially has been lobbying the company to bring back the nostalgic drink for quite some time. His wish came true on Tuesday, and he filmed this video to document the moment:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.