Pepsi fights back against claims it misled Naked Juice consumers

The company said the amount of sugar inside—which is more than some of its cola drinks—‘comes from the fruits and/or vegetables contained within.’

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A lawsuit filed in New York this week takes aim at the company’s juices and smoothies for misleading customers into thinking they were healthy.

Rather than packing Naked Juice full of the ingredients it advertises—such as kale, acai berry, blueberries and mango—the Center for Science in the Public Interest claims that Pepsi fills its product with “cheap, nutrient-poor apple juice” and other fillers.

The organization also claims that the “No sugar added” label on the drinks is misleading—because though no extra sugar has been added, the drink’s fruits create a product that has more sugar than some of Pepsi’s cola drinks. The lawsuit also claims that Pepsi fails to disclose that its Naked Juice is “not a low-calorie food” as the Food and Drug Administration mandates.

CSPI litigation director Maia Kats said the following in a statement:

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