Pepsi fights back against claims it misled Naked Juice consumers

The company said the amount of sugar inside—which is more than some of its cola drinks—‘comes from the fruits and/or vegetables contained within.’

PepsiCo’s Naked Juice might not be the healthy choice that it’s cracked up to be.

A lawsuit filed in New York this week takes aim at the company’s juices and smoothies for misleading customers into thinking they were healthy.

Rather than packing Naked Juice full of the ingredients it advertises—such as kale, acai berry, blueberries and mango—the Center for Science in the Public Interest claims that Pepsi fills its product with “cheap, nutrient-poor apple juice” and other fillers.

The organization also claims that the “No sugar added” label on the drinks is misleading—because though no extra sugar has been added, the drink’s fruits create a product that has more sugar than some of Pepsi’s cola drinks. The lawsuit also claims that Pepsi fails to disclose that its Naked Juice is “not a low-calorie food” as the Food and Drug Administration mandates.

CSPI litigation director Maia Kats said the following in a statement:

Consumers are paying higher prices for the healthful and expensive ingredients advertised on Naked labels, such as berries, cherries, kale and other greens, and mango, but consumers are predominantly getting apple juice, or in the case of Kale Blazer, orange and apple juice. They’re not getting what they paid for.

Pepsi is giving the increasingly popular “baseless” claim. The company told Business Insider:

Any sugar present in Naked Juice products comes from the fruits and/or vegetables contained within and the sugar content is clearly reflected on label for all consumers to see. Every bottle of Naked Juice clearly identifies the fruit and vegetables that are within.

RELATED: Learn to find your leader’s real voice at the 2016 Leadership and Executive Communications Conference.

The lawsuit calls for damages to be paid to people who purchased Naked products, and asks the company to change the way it markets the product.

(Image by Mike Mozart, via)


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