Pepsi pulls emojis off screens

The company’s marketing initiative will feature proprietary digital symbols on its packaging this summer. 

Ragan Insider Premium Content
Ragan Insider Content

Following in the dubious footsteps of rival Coca-Cola, plus brands like Dominos, Taco Bell, Bud Light, Chevy and many more, Pepsi will employ emojis as part of its marketing strategy.

However, the brand is taking the digital symbols past the screen. It’s printing proprietary emojis on its packaging as part of its “Say It With Pepsi” campaign.

During a recent conference in Florida, Pepsi’s chief, Indra Nooyi, told the crowd, “Emojis are the language of today, but no one has put them in the world like Pepsi will in 2016. Our design center has designed all these emojis.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.