Pepsi pulls emojis off screens

Following in the dubious footsteps of rival Coca-Cola, plus brands like Dominos, Taco Bell, Bud Light, Chevy and many more, Pepsi will employ emojis as part of its marketing strategy.

However, the brand is taking the digital symbols past the screen. It’s printing proprietary emojis on its packaging as part of its “Say It With Pepsi” campaign.

During a recent conference in Florida, Pepsi’s chief, Indra Nooyi, told the crowd, “Emojis are the language of today, but no one has put them in the world like Pepsi will in 2016. Our design center has designed all these emojis.”