PepsiCo rebrands its ‘natural’ products with the word ‘simply’

The word ‘natural’ seems to be just too much of a legal minefield for the drink maker and other food companies.

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In some products, we also include an added boost of vitamins. Naked juice and smoothies will continue to be labeled “non-GMO,” and until there is more detailed regulatory guidance around the word “natural” ― we’ve chosen not to use “All Natural” on our packaging.

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