P&G to launch its own health and beauty magazine
Look out Marie Claire and Allure , Procter & Gamble is launching, Rouge , a health and beauty magazine, where top P&G brands like Clairol, Secret, Venus, Tampax and Always make regular appearances. “In its research, P&G — which is known for extensive, consumer-oriented testing — found that 80 percent of readers found Rouge to be comparable to fashion titles such as Marie Claire and Allure in ‘quality and design,’” Brandweek ’s Elaine Wong and Lucia Moses wro…
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