‘Photo of the year’ feeds ‘Shark Week’ frenzy

One word: “Sharknado.”

Visit SharkWeekCountdown.com and you’ll also see that we’re only two days away from Discovery Channel’s marquee event.

Of course, there’s a reason every single human-shark encounter makes national news. We’re fascinated, terrified and altogether intrigued by these enigmatic fish.

And then, well, there’s this:

Gawker published a story about this photograph of a man “fighting” his way out of a shark after John Burns and Ross Stevenson of the Australian radio show 3AM Breakfast dubbed it the unofficial “photo of the year.”