Photos and video drive the most engagement on social media

Images and video get more likes on Facebook and more shares on Twitter. Consider these—and more—reasons why your brand should jump on the visual bandwagon.

Ragan Insider Content

Photos and videos on Pinterest refer more traffic to brand websites than Twitter, StumbleUpon, LinkedIn and Google+.

As these stats from a new M Booth infographic show, visual storytelling is one of the most powerful ways brands can engage customers online.

Not convinced your brand should begin churning out more images than text updates? See how visuals fare on some of the major social networks:

Facebook

YouTube

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.