Pinterest and Instagram marry social media and shopping

The new features ‘buyable pins’ and ‘shoppable ads’ make it easier for social media users to buy when browsing visuals online, especially through mobile devices.

Ragan Insider Premium Content
Ragan Insider Content

Shopping on your smartphone is about to get easier.

Pinterest on Tuesday announced the arrival of “buyable pins,” which will enable users to search for pins within a certain price range, choose a color for products such as clothes and buy directly through Pinterest’s app.

Rich pins (those that have information such as the ingredients to a recipe or items needed for a project) also have “buy it” buttons, enabling users to buy the list of products without leaving Pinterest.

Lara O’Reilly of Business Insider further explains:

Right now you can click on a pin through to a retailer’s website, but, as TechCrunch’s Josh Constine points out, that’s not useful when you are looking at a recipe that has a long list of ingredients, or if you’re on your mobile phone, having to constantly switch between sites. The idea is that integration with an online grocery service like FreshDirect or Instacart will allow users to easily get entire recipes from Pinterest delivered to their door.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.