Pinterest credits machine learning tactics for rise in pins, repins

Over the last few years, Pinterest saw a 20 percent increase in repining. Execs attribute the expansion to data collection and other high-tech approaches.

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Brand managers who use Pinterest to connect with followers and customers should be aware of the platform’s increased use of machine learning.

Fast Company details how the social media company has moved to a machine learning platform to drive its recommendations for related content.

Pinterest lead discovery science engineer, Mohammad Shahangian, explains:

A lot of what I’m doing here is trying to shape what direction we go in approaching the discovery problem. We launch hundreds of experiments that actually make small changes to our algorithms, and every single one of these changes has places where it helps, and places where it hurts.

Here’s how it works, from Shahangian:

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