Pinterest launches ‘marketing developer program’

The new feature will allow social media managers to schedule and promote pins. 

Pinterest is upping its game for brands with tools aimed at making marketers’ lives easier.

The image-based social platform is launching the Marketing Developer Program with 10 social publishing tool providers. This will allow social media account managers that use these tools to schedule and promote posts.

If you use Ahalogy, Buffer, Curalate, Expion, NewsCred, Percolate, Shoutlet, Spredfast, Sprinklr or Tailwind, you should see the tool roll out quite soon (if you haven’t already).

Advertising Age has a theory as to why Pinterest would launch such a program:

More marketers publishing more pins means more opportunities for Pinterest to make money by getting those marketers to pay to promote their pins across the social network. Pinterest is also starting to test a way for advertisers in the U.S. to buy ads on Pinterest through the same type of third-party ad-buying dashboards that they may already use to turn their organic Facebook and Twitter posts into ads.

Pinterest marketing exec Jyri Kidwell has a different spin, telling the publication, “The goal is to help businesses have tools where they can scale, optimize and manage their content on Pinterest, whether it’s organic or paid. But a likely scenario is that they’ll promote things that are getting good engagement, organic to paid.”

What do you think of the move, PR Daily readers? (Image via)


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