Pinterest launches ‘marketing developer program’

The new feature will allow social media managers to schedule and promote pins. 

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The image-based social platform is launching the Marketing Developer Program with 10 social publishing tool providers. This will allow social media account managers that use these tools to schedule and promote posts.

If you use Ahalogy, Buffer, Curalate, Expion, NewsCred, Percolate, Shoutlet, Spredfast, Sprinklr or Tailwind, you should see the tool roll out quite soon (if you haven’t already).

Advertising Age has a theory as to why Pinterest would launch such a program:

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