Pinterest to offer targeted pins, tracking for advertisers

The social media platform is working on features that will help branding pros find and directly market to potential and existing customers.

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Pinterest is stepping a bit closer to helping its retail advertisers understand their actual ROI.

Publications have inferred the social media platform’s revamped advertising plan through some of its updated privacy policy documents; chief among these updates will be the ability for advertisers to directly target those Pinterest users who are already customers.

Pinterest advertisers will also have the ability to track purchases that are directly tied to an ad on the social network.

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