Pinterest to provide marketers in-store sales data
The social platform is boosting its analytics and showcasing its prowess with a study showing how its ads boost purchasing in brick-and-mortar locations.
The visual platform’s own research has shown that promoted pins—those that companies pay Pinterest to display more prominently—are driving five times more incremental in-store sales per impression when compared to “ads elsewhere.”
The platform also boasts that its users have disposable income, with nearly 40 percent of users making more than $100,000 a year.
Pinterest’s study also found:
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