Pinterest vs. Facebook: Which is better for business?

Pinterest users spend more money than Facebook’s, but aren’t as engaged. See how the social networks compare in this infographic.

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In a new infographic from Boticca, the social networks go head to head to see how each impacts business.

Using data from its Facebook and Pinterest pages, Boticca determined the following:

1. Pinterest users spend more money than Facebook users: On average, Pinterest users spend $180 as compared to Facebook users’ $85.

2. Pinterest drives more sales than Facebook: Pinterest influences 10 percent of transactions, while Facebook only influences 7 percent.

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