Pinterest lovers and Facebook friends, it’s time to get out the boxing gloves.
Using data from its Facebook and Pinterest pages, Boticca determined the following:
1. Pinterest users spend more money than Facebook users: On average, Pinterest users spend $180 as compared to Facebook users’ $85.
2. Pinterest drives more sales than Facebook: Pinterest influences 10 percent of transactions, while Facebook only influences 7 percent.
3. Facebook users are more engaged than Pinterest users: Pinterest users visit 44 percent fewer pages on the social pinboard than Facebook users do on Facebook.
4. Facebook offers better conversion rates: Pinterest has a 51 percent lower conversion rate than Facebook.
Want more? Check out the graphic:
Kristin Piombino is an editorial assistant for Ragan.com.