Pinterest’s most popular branded boards

The social platform may cater to a female demographic, but do its top brands reflect that?

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So, which brands are pinning winning on Pinterest? Unmetric takes a look at the top performing brand boards on Pinterest, and here’s what they’ve found:

Most popular boards by followers:

As far as demographics go, Pinterest boasts nearly 50 million global users, 37 percent of whom are in the 21-30 age group. That means that nearly 10 percent of users follow the L.L. Bean Woodland Creatures board—further proof that people just love woodland creatures.

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