PitchGlitch cuts out tech-related jargon

If you’re a PR pro who has used ‘unicorn,’ ‘game changer,’ ‘synergy’ or ‘growth hack’ in your pitches, this tool can help you banish corporate speak.

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You don’t want to “leverage” anything. You also don’t want anything to do with “Uber for” anything but the actual Uber, and know that unicorns are not promising startups.

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Now, there’s a tool to help you combat the jargon that may have snuck into your boilerplates, pitches and social media posts. It’s called Pitchglitch. All you have to do is paste your text into their tool, and it will reveal all of your jargon sins.

PitchGlitch lists several words its trying to cut down on and says it helps to avoid “Snore’s Law”:

‘Unicorn’, ‘disruption’, ‘game changing’, ‘curated’, ‘negative churn’, ‘[solutionizing]’, ‘[revolutionize]’, ‘awesome’, ‘Uber for’, ‘AirBnB for’, ‘Tinder for’, etc, are all words that can turn an investor or a journalist off in a nanosecond. Cutting through the thicket of jargon is difficult—and important.

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