Pitching tips for tech execs

Consumers crave the latest and greatest gadgets and electronics, so trends in this niche often warrant coverage. Here’s how you can make headlines.

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Want to win over consumers and garner attention for your brand?

Go high-tech.

The technology sector is rapidly gaining traction with a variety of audiences. Media relations professionals are turning technology trends into noteworthy pitches for reporters to pounce on.

When implementing your own successful media relations strategy, consider these tips, derived from a recent Affect survey.

1. Watch trends; pitch accordingly.

Like technology itself, the topics reporters choose to cover can quickly change.

From Crenshaw Communications account supervisor Michelle Han:

Tech products evolve quickly. Even a small update can make news, particularly if it’s indicative of a trend. Combine a smart update with a savvy PR team, and you could earn strong coverage.

Heidi Klum sums that up best in her “Project Runway” mantra:

One day you’re in, the next day you’re out.

To avoid sending an outdated pitch, survey data suggest proposing an original take on trending news and steering clear of buzzwords.

From Affect:

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