Want to win over consumers and garner attention for your brand?
The technology sector is rapidly gaining traction with a variety of audiences. Media relations professionals are turning technology trends into noteworthy pitches for reporters to pounce on.
1. Watch trends; pitch accordingly.
Like technology itself, the topics reporters choose to cover can quickly change.
From Crenshaw Communications account supervisor Michelle Han:
Tech products evolve quickly. Even a small update can make news, particularly if it’s indicative of a trend. Combine a smart update with a savvy PR team, and you could earn strong coverage.
Heidi Klum sums that up best in her “Project Runway” mantra:
One day you’re in, the next day you’re out.
To avoid sending an outdated pitch, survey data suggest proposing an original take on trending news and steering clear of buzzwords.