Pitching tips for tech PR pros
When it comes to technology coverage, there are a variety of niches to consider. Here are a few tips to ensuring that your brand stands out from the pack.
Earning a wide variety of media coverage should be a part of every technology PR program.
Although universal pitching rules can apply to that, there are a few additional twists. In some ways, pitching in tech is more straightforward than working with mainstream news outlets or consumer lifestyle publications.
Here are Crenshaw Communications’ tech practice director Chris Harihar’s tips for generating better PR for your tech brand:
Learn reporters’ beats.
This basic media relations rule is particularly important when dealing with technology reporters.
Many journalists complain publicly about PR pros who can’t be bothered to do basic research before drafting a pitch. The tech world is not monolithic. A virtual reality startup and an acquisition by Salesforce would probably be covered by two different people at a given publication.
Not all tech publications (digital or print) are the same. TechCrunch regularly covers funding announcements for startups. The consumer publication CNET wouldn’t be as interested in a story about startup funding.
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