Media Relations Pitching tips from a former reporter There are four questions every pitch should answer so that the reporter reading it knows it’ll be worth the time and effort of writing a story. By Holly ZuluagaFeb. 7, 2014 SHARE Ragan Insider Premium Content I had a tough news director who would drill me on the following questions each time I pitched a story to her. Be sure to ask yourself the following questions before hitting send: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.