Pizza Hut waxes nostalgic for 30th anniversary of ‘Book-It!’
Pizza Hut’s reading initiative targets memories of literature and cheese in its #BookItKid campaign.
When I was around nine years old, I participated along with scores of fellow grade-school students in Pizza Hut’s “Book-It!” program.
In exchange for reading a few books (something that would have otherwise been anathema to this sports enthusiast), I received an oversized holographic button, a certificate of some sort, and a free pizza. It was the first thing I can ever remember working to earn (as we weren’t paid for the chores we did in the Allen household).
My grandmother and I piled into her gigantic grey Chevy station wagon (with seats in the way-way back, duh) and made the trek to the nearest Pizza Hut.
I dined like a king, folks. My very own free pizza. The waitress was super nice to me, I drank about four glasses of Pepsi and all was right in the world.
What’s the point of this story? Clearly, the “Book-It!” program holds a special piece of nostalgia in my heart.
Enter some enterprising marketer to exploit this emotion.
Take it away, Mashable:
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