Playboy exec says print edition won’t end any time soon

Depending on who you ask, the statement could make the brand appear either confident or grossly out of touch.

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The lad mag that Hugh Hefner launched in 1953 will stop putting out its print product over chief executive Scott Flanders’ “dead and buried body,” according to comments he made to the Los Angeles Times.

His comments come despite the fact that the magazine itself isn’t exactly making money the way it used to.

“We are tracking toward breaking even with the U.S. magazine for 2014,” he told the L.A. Times.

Playboy is looking to position itself in an increasingly competitive media landscape, and the crux of the L.A. Times article centered on its efforts to cement a reputation as a purveyor of sophistication.

That’s fine, but part of being sophisticated is being up with the times. And the times are saying that print is dying a slow death. So, does it make Playboy appear out of touch to be standing staunchly behind the print product?

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