Podcast listeners are close to half the population

As digital radio programs have grown in popularity, so have the opportunities for marketers and PR pros to reach new audiences.

More Americans are listening to podcasts than ever before, according to the Pew Research Center. This means podcasts might be a great way to get in front of your audience.

 

You don’t have to create your own show to get in front of an audience. Pitching yourself as a guest on a popular podcast can be a great way to reach your target audience and widen awareness.

Brace yourself for long lead times, and prep your potential podcast guest with some media training.

If you want to start your own show, there’s plenty of how-to articles out there, but check out some successful shows like American Airlines’ “Tell Me Why” podcast.

Don’t forget to find the right tools for the job.

Are you already broadcasting? Share your story in the comments.

 

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