Poll: 17 percent of consumers aware of Gap’s logo gaffe

Is this the backlash against the backlash? On Monday, Gap announced that it has listened to the people and returned to its old logo. However, results from a poll commissioned by  Advertising Age found that a mere 17 percent of consumers knew that Gap had unveiled a new logo. Forty-three percent of those polled said a new logo would not influence their buying decision, while 29 percent said a new logo would influence their wallets. And yet Gap  said it “listens to …