Poll: Consumers more likely to buy from brands they follow online

A recent survey of millennials, Gen Xers and Baby Boomers revealed that PR and marketing pros should still focus on Facebook—and that social media content can boost your bottom line.

Ragan Insider Premium Content
Ragan Insider Content

Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages.

A new survey by Sprout Social can help shed light on the dilemma. It recently surveyed 1,000 consumers in three generation brackets: millennials (ages 18 to 34), Generation X (ages 34 to 54) and Baby Boomers (ages 55 and up).

“The results revealed a few commonalities and shed light on the differences between the behaviors, perceptions and expectations of each generation,” Sprout Social said.

Here’s what brand managers should know:

1. Facebook is king.

Regardless of age bracket, Facebook still ranks No. 1 as most consumers’ preferred social network.

Though some millennials listed Instagram (22.2 percent) or Snapchat (15.8 percent) as their top choice, Facebook remained the winner with 33 percent of the vote.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.