Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages.
A new survey by Sprout Social can help shed light on the dilemma. It recently surveyed 1,000 consumers in three generation brackets: millennials (ages 18 to 34), Generation X (ages 34 to 54) and Baby Boomers (ages 55 and up).
“The results revealed a few commonalities and shed light on the differences between the behaviors, perceptions and expectations of each generation,” Sprout Social said.
Here’s what brand managers should know:
1. Facebook is king.
Regardless of age bracket, Facebook still ranks No. 1 as most consumers’ preferred social network.
Though some millennials listed Instagram (22.2 percent) or Snapchat (15.8 percent) as their top choice, Facebook remained the winner with 33 percent of the vote.