Poll shows communicators want to increase CSR

A recent poll reveals communicators want to boost CSR efforts, but are split over the reasons why.

A recent poll, conducted by Ragan Communications and PollStream, found communicators want to help boost their companies’ corporate social responsibility programs by increasing communication efforts and backing stand-alone CSR departments.

The poll asked respondents what they would change about their CSR communication programs; 43 percent of the 439 respondents want to increase it; 21 percent would measure its ROI; only 6 percent advocated slashing CSR communications.

While 70 percent of poll respondents indicated their companies practice CSR—and communicate it to customers, employees and investors—the poll showed this trend has a way to go: 30 percent of respondents said their companies have no CSR program.

Communicators from North and South America, Europe, Asia, Africa and Australia responded to the poll.

CSR: A home of its own

Respondents expressed a strong desire for a stand-alone CSR department at their company.

Nearly 50 percent believe a stand-alone department reporting directly to the CEO should take charge of CSR programs. The remaining 50 percent split among media relations, internal communications and marketing.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.