Social Media Poll: Social media doesn’t influence purchases. But is that the whole story? Though a recent Gallup Poll might discourage social media and marketing pros, those stark numbers might not convey the big picture. By Beki WinchelJuly 14, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.