Writing & Editing Poll: Which word do you most commonly use in press releases According to one report, ‘leading’ was the most-used word. Is that the case where you work? Weigh in. By Michael SebastianJuly 28, 2011 SHARE Ragan Insider Premium Content Is “leading” among your go-to words when you’re writing a press release? Perhaps it’s “solution,” which was used 622 times in that same stretch of time. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.