Poll: YouTube top social media brand among 13- to 24-year-olds

The 2012 Youth EquiTrend study from Harris identified the top brands for young people in the U.S. YouTube beat Facebook, and Apple beat everyone.

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The video site beat Facebook as Social Media Brand of the Year in the 13- to 24-year-old age range, according to the 2012 Harris Poll Youth EquiTrend study.

In terms of YouTube’s popularity, other studies have shown that more than 2 billion videos are played every day on the vide-sharing site and that YouTube mobile receives more than 100 million views daily.

The study sought to benchmark the brands that America’s youth prefers by evaluating familiarity, quality, and purchase consideration. More than 5,000 Americans, ages eight to 24, took part in the study.

Overall, the study’s biggest winner was Apple. Among 13- to 24-year-olds, it ranked highest in the computer, tablet, and mobile phone brand categories.

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