Agency Deutch LA is working with Pop Secret to put a positive spin on this problem by turning these negative tweets into an auto-tuned song … because evidently people are still autotuning.
Here’s the video, which serves a dual purpose of introducing an app that is supposed to help you achieve the perfectly popped bag of popcorn:
Clever? Sure. Innovative? Ehhh, OK.
The agency already gotten a ton of buzz around it, and I’m sure Pop Secret will be thrilled with the fact that the app has 80,000 downloads. But that’s only part of the story.