Pop Secret makes burning the popcorn a thing of the past

The brand uses clever autotuning and a new app to help consumers microwave the ‘perfect pop.’ However, something about its execution leaves a bad taste in this writer’s mouth.

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Agency Deutch LA is working with Pop Secret to put a positive spin on this problem by turning these negative tweets into an auto-tuned song … because evidently people are still autotuning.

Here’s the video, which serves a dual purpose of introducing an app that is supposed to help you achieve the perfectly popped bag of popcorn:

Clever? Sure. Innovative? Ehhh, OK.

The agency already gotten a ton of buzz around it, and I’m sure Pop Secret will be thrilled with the fact that the app has 80,000 downloads. But that’s only part of the story.

RELATED: Hear how top companies adapted to the digital PR industry changes at this August event.

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