Pop Secret makes burning the popcorn a thing of the past
The brand uses clever autotuning and a new app to help consumers microwave the ‘perfect pop.’ However, something about its execution leaves a bad taste in this writer’s mouth.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
Agency Deutch LA is working with Pop Secret to put a positive spin on this problem by turning these negative tweets into an auto-tuned song … because evidently people are still autotuning.
Here’s the video, which serves a dual purpose of introducing an app that is supposed to help you achieve the perfectly popped bag of popcorn:
Clever? Sure. Innovative? Ehhh, OK.
The agency already gotten a ton of buzz around it, and I’m sure Pop Secret will be thrilled with the fact that the app has 80,000 downloads. But that’s only part of the story.
RELATED: Hear how top companies adapted to the digital PR industry changes at this August event.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)