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Good morning, PR pros:

The chicken sandwich wars aren’t just boosting the Popeyes Chicken brand and marketing efforts: They’re also proving lucrative.

CNN Business reported:

Restaurant Brands International, which owns Popeyes, Burger King and Tim Hortons, reported Monday that sales at all Popeyes restaurants jumped about 42% to $1.3 billion in the last three months of 2019 compared to the same period a year before. At Popeyes restaurants open at least 17 months, sales jumped 34%.

The company’s stock jumped about 4% before the market opened Monday.

Remember 2019? Wild, right??

— Popeyes Chicken (@PopeyesChicken) February 7, 2020

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