Good morning, PR pros:
Don’t get your feathers in a ruffle: On Nov. 3, Popeyes Chicken is bringing back its sandwich sensation. That’s National Sandwich Day, and this year it falls on—you guessed it—a Sunday, so Popeyes seized the opportunity to throw shade at competitor Chick-fil-A:
Y’all…the sandwich is back Sunday, November 3rd. Then every day. 🤯🔥 pic.twitter.com/JDxyCIv0zz
— Popeyes Chicken (@PopeyesChicken) October 28, 2019
What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? Share with us your thoughts under the #MorningScoop hashtag.
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