Popeyes’ chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

Also: Juul to lay off 500 employees, Apple debuts more-inclusive emojis, Walgreens pivots from clinics to Jenny Craig partnership, and PR pros’ greatest fears.

Good morning, PR pros:

Don’t get your feathers in a ruffle: On Nov. 3, Popeyes Chicken is bringing back its sandwich sensation. That’s National Sandwich Day, and this year it falls on—you guessed it—a Sunday, so Popeyes seized the opportunity to throw shade at competitor Chick-fil-A:

Y’all…the sandwich is back Sunday, November 3rd. Then every day. 🤯🔥 pic.twitter.com/JDxyCIv0zz

— Popeyes (@Popeyes) October 28, 2019

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? Share with us your thoughts under the #MorningScoop hashtag.

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The software company recently announced that it left millions of Creative Cloud subscribers’ information unsecured for roughly a week, potentially exposing their emails, member IDs and other information. However, Adobe was quick to point out that no passwords or payment data were exposed.

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