Popeye’s opens an online ‘biscuit apparel’ shop’

The chain’s marketing stunt aims to draw attention for lovers of flaky, baked bread products.

Ragan Insider Premium Content
Ragan Insider Content

Do you love Popeye’s biscuits? Who doesn’t? But do you love them enough to express that affection on your clothing? I can’t imagine why you would, but if you fall into this category, this is a fine week.

The chicken purveyor is well known for its fluffy, buttery biscuits, but now Popeye’s wants to be known for its comfy, questionably fashionable T-shirts, hats, sweatpants and hoodies.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.