Popeye’s opens an online ‘biscuit apparel’ shop’
The chain’s marketing stunt aims to draw attention for lovers of flaky, baked bread products.
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Do you love Popeye’s biscuits? Who doesn’t? But do you love them enough to express that affection on your clothing? I can’t imagine why you would, but if you fall into this category, this is a fine week.
The chicken purveyor is well known for its fluffy, buttery biscuits, but now Popeye’s wants to be known for its comfy, questionably fashionable T-shirts, hats, sweatpants and hoodies.
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