For many social media managers, 2016 was a whirlwind.
Though it saw its fair share of hatred spewing and Twitter trolling, data from Instagram say love-related posts, photos and cartoon icons appeared more frequently than their negative counterparts.
From Pop Sugar:
According to Instagram, #Love was the most popular hashtag in 2016 for the third year in a row. A quick search of the hashtag on Instagram pulls more than 900,000,000 results. Since people use #love in so many different ways, it’s not surprising that it won again.
Younger audiences seem more optimistic than many social media pros might think. More and more, millennials are using emojis to show their support of something or someone online.
From Social Draft:
Instagram tends to skew towards a younger population. According to a recent Pew study, 55 percent of online adults ages 18 to 29 use Instagram. It should come as no surprise to you that emojis work on this social network.