• How do I translate my posts and updates?
• Do I create different accounts based on language?
• How do I handle multiple languages on Facebook?
Let’s take a look at a few brands that are doing some notable things when it comes to communicating with key customer groups (and fans) in their native language:
Haffernan Insurance. Here’s a company that created a separate page for its Spanish-speaking customers. What’s interesting is the page isn’t entirely in Spanish, but instead a mix. What’s more, in some posts they use the “slash” to separate the English from the Spanish—an interesting concept to consider.
First Choice Power. This organization created a custom Facebook tab for its Spanish-speaking customers. It’s a static message, and the company doesn’t seem to interact in Spanish. But, it is another option to consider (maybe use this approach to drive Spanish speaking customers to another page or off-Facebook resource).