PR agencies promise not to secretly edit Wikipedia pages
The 11 firms who have signed a statement affirming that they’ll go through proper channels to edit clients’ pages include Ogilvy & Mather, Edelman, and Ketchum.
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• “To seek to better understand the fundamental principles guiding Wikipedia and other Wikimedia projects.” • “To act in accordance with Wikipedia’s policies and guidelines, particularly those related to ‘conflict of interest.'” • “To abide by the Wikimedia Foundation’s Terms of Use.” • “To the extent we become aware of potential violations of Wikipedia policies by our respective firms, to investigate the matter and seek corrective action, as appropriate and consistent with our policies.” • “Beyond our own firms, to take steps to publicize our views and counsel our clients and peers to conduct themselves accordingly.”
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