U.K.-based PR agency 10 Yetis was desperate for Kieran Alger, editor of technology magazine T3, to feature its client MyVoucherCodes mobile application for Android and Apple iOS handsets, in the feature “This Month’s Killer Apps.”
After months of trying more traditional approaches, PR pro Charlotte Horsfall recorded a video plea/pitch in a last-ditch effort to capture his attention.
Alger responded to the video on Twitter. He tweeted:
“Clearly only one way I can respond to @charlotteyeti’s plea. Video camera is out…”