However, sometimes brands can get called out badly or make massive mistakes that social media amplifies. It happens on a regular basis, and the most terrifying thing for brands and businesses is that it can all kick off in a matter of minutes. All it takes is one tiny message from a single employee or an unhappy customer.
While TV stations and traditional media used to be the only source of video content that could call out brands, billions of us now walk around with smartphones in our pockets that can capture HD quality video. This is a nightmare for brands as they are only one click away from being filmed and shared on YouTube.
Here are five brand disasters that happened on YouTube:
In 2009, before Domino’s Pizza had a social media presence, it got into trouble when two employees in its Conover, N.C., franchise uploaded a video to YouTube of themselves doing disgusting things to a sandwich before it went out to delivery.