It’s a story as old as the blogosphere.
PR firm pitches blogger; blogger bristles and sends snarky response; PR firm responds; email conversation lands on blog and is heavily tweeted and re-blogged.
That’s exactly what happened when someone from BrandLink Communications pitched a story about a Kardashian sister wearing panty hose to The Bloggess blogger Jenny Lawson. Lawson responded as she always does to unsolicited pitches, with a picture of actor Wil Wheaton (of “Stand By Me” fame) collating paper.
Allow me to pause for a moment and offer some advice: If you’re pitching a story, and something like this happens to you, there are a few appropriate responses:
1. The light-hearted: “Touché.”
2. The apology: “Sorry for the off-topic pitch. Thought it’d be up your alley. Guess we were wrong. We’ll take you off our list.”
3. Or, quite simply, no response at all.
That’s not at all what the PR professional in this scenario did. Instead, she escalated events with a threat: