It’s something that most people working in PR and marketing have experienced. A client or manager picks up the phone or calls a meeting to discuss launching “a Facebook” or “a Pinterest” for the brand.
Of course, you can tell them “yes,” you will create a Facebook page or Pinterest board for the brand, but be careful before agreeing to anything. It might lead to “zombie media,” says Shelly Stevens, vice president of global marketing for Waggener Edstrom.
In an interview with PR Daily publisher Mark Ragan, Stevens explained this notion of “zombie media,” and more. Take a look: