PR executive: Look out for ‘zombie media’

A vice president at Waggener Edstrom explains a common scourge in the world of PR and social media.

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Of course, you can tell them “yes,” you will create a Facebook page or Pinterest board for the brand, but be careful before agreeing to anything. It might lead to “zombie media,” says Shelly Stevens, vice president of global marketing for Waggener Edstrom.

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