New York-based PR firm Affect answers that question in a recent press release it put out titled “Top Ten Public Relations and Social Media Predictions for 2012.”
Here’s the firm’s list, in no particular order:
Death of the email pitch, rise of the twit pitch. In 2012 our reliance on email pitching will dwindle in favor of social media connections with journalists. The pervasiveness of social media has officially permeated traditional media relations. Social media’s brevity makes it a favored place for journalists to receive pitches—no more diatribes about the benefits of your company’s exciting new product. Just 140 characters to love.
Google+ business = success. In 2012 businesses will leverage Google+ as a strategic platform for communicating with customers and prospects. Its more than 50 million users make Google+ a goldmine for extending a business’ reach, offering a valuable forum for customer relations and business development.